As a small business owner, it’s important to your success to understand social media’s benefits and why it’s worth the time to learn and make a part of your marketing routine.
So why care about social media right now?
Social Media Benefits 101 – Back to Basics
As a small business owner, it’s important to your success to
understand social media’s benefits and why it’s worth the time to learn
and make a part of your marketing routine.
So why care about social media right now?
It sounds kind of funny but it’s crucial. Humans need to feel they
are connecting with others and that their voices are being heard. You
can’t really get away with being a faceless entity doing business on
the web anymore. Those who are still doing it that way risk alienating
those making the buying decisions.
Branding
There is plenty of opportunity to build and make visible your
particular brand-while still being human. You don’t need to think of
this in terms of the big boys like Starbucks or Pepsi-type branding. It
could even just be colors, a logo, your avatar picture or tagline. If
you use the tools regularly, each impression strengthens others’
awareness of what your products or services are about. Keep your
messages and branding activities consistent and cohesive and you have a
powerful way to promote yourself and what it is you offer.
Viral Word of Mouth
Is every friend or follower you have on social sites going to be a
member of your target market? No, but it doesn’t matter. If you are
providing good content, helpful links and regularly contributing
something useful to the community, the viral nature of social media
will help push this content through to the people who need to hear it.
Speed of Results
While building up the ranking of your website takes time and often
can’t be predicted, the impact of social networks and tools can be
instantaneous.
Traffic
When you list your link in your profile or direct people to your
latest post or article it is just another way to drive traffic to your
blog or website. I’ve had great results with Facebook and Twitter by
looking at the traffic source stats in my Google Analytics page.
Value Contribution
You have something of value to offer others-that’s why you’re in
business. The conversational nature of social media makes it easy to
engage others in discussions which naturally reveal what you may be
able to help them with. Be authentic, stay involved, an give regardless
of how much you get back.
It’s Not Going Away
The names and faces of the latest tools and networks may change but
the benefits that their interactive nature provides are real and
working very well for countless small business owners.
Isn’t it time you discovered that for yourself?
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