34 Ways to Use YouTube for Business

YouTube’s not just for posting silly videos of sleepwalking dogs and other embarrassing moments — it can also be used as a highly effective business tool. You can use it to show off your expertise, share knowledge, market your products and connect with customers, colleagues and prospects.

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YouTube’s not just for posting silly videos of sleepwalking dogs and other embarrassing moments — it can also be used as a highly effective business tool. You can use it to show off your expertise, share knowledge, market your products and connect with customers, colleagues and prospects.

colleagues and prospects. Here are 34 ways to use YouTube (and other video hosting services) for business. Expertise and Thought Leadership Upload recordings of presentations you’ve given, to demonstrate authority and public speaking skills. Share slides from presentations that weren’t recorded. Create short videos of valuable tips of interest to your clients and prospects to show off your expertise. Conduct an interview with an expert. Turn your podcasts into videos, to expand your reach. Engage with the YouTube community by leaving comments and uploading video responses to videos on topics related to your business or industry. Enhance your videos using YouTube’s special features, such as annotations, audioswap, insight, language options and quick capture. Also see what’s cooking in the YouTube Biz Blog and TestTube for more  upcoming features. Record an important meeting to share with employees, shareholders and others, as appropriate. Marketing and Advertising Set up a channel to reflect your brand and engage with others. Here’s an example from The White House. Choose a user name that reflects your brand for your channel URL. Add your channel URL to marketing collateral and social network profiles. Post customer video testimonials to add to your credibility. Put together a creative video explaining your product or service. Show your product in action using movie trailer-style: fast, creative and catchy. Show the results of someone using your services. Promote your events using recordings of previous events. Introduce your staff to add authenticity. Take viewers on a tour of your offices and city to help them feel connected with you. Ask others to use your product in their videos (like product placement in movies) and cross-promote each other. Post links to your videos on various social networks. Look into YouTube Promoted Videos to reach your target through contextually-relevant search results. Use Google AdWords on Google Content Network, which includes sites like YouTube. These use text-based ads and don’t require a video from your business. Research the Placement Tool to identify the best placements for your ads. Earn money from your videos by entering into a partnership with YouTube. Run a contest. Add Call-to-Action overlays to your videos to drive traffic to your web site. Study your channel’s performance with the integrated Google Analytics and YouTube Insight to make the most of your videos. Display company information in every video including name, URL, phone number and email address. Customer Service Create “how to” videos to help your customers use your product or service. Post solutions to common product or service problems. Answer customer-specific questions using videos. Imagine how surprised a customer will be when you point them to a video with the answer! Embed videos on your web site on appropriate pages, including customer support and product tours. Post a blog entry discussing a problem and include a video for visual support. Go the extra mile by adding closed-captions or subtitles to your videos. Remember that not everyone can watch or hear videos in the same way. Show a work-in-progress project to a customer for review and approval, without the need for a face-to-face meeting or in-person demo. How do you use YouTube for business? Read more at gigaom.com

 

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University of Alberta discovers MS breakthrough

Amplify’d from www.torontosun.com

EDMONTON - Increasing steroids in the brains of multiple sclerosis patients may regress and possibly even cure the disease, researchers at the University of Alberta said Wednesday.

"We discovered that the genes that were responsible for making neurosteroids were suppressed (in MS patients)," said Dr. Chris Power, neurologist and researcher at the U of A.

MS attacks the brain and spinal cord, causing inflammation and damage that can lead to paralysis and sometimes blindness.

Neurosteroids allow brain cells to communicate, as well as enable repair and re-growth of cells.

Researchers studied the brains of people who had died from multiple sclerosis and found they showed lower levels of neurosteroids.

Power says by replacing neurosteroids, they may be able to prevent and regress the disease, based on test tube results and examining the effects on lab mice.

"We found we could prevent the disease with this one particular neurosteroid. That was pretty exciting. We went from the so called 'bench' to a potential treatment for MS and that doesn't happen very often in your career."

Neurosteroids are made of cholesterol, which Power said should mean few or no side effects.

Instead of daily injections, researchers say the treatment should be able to be taken orally.

The treatment will potentially help patients like Jeff Junod, 41, who was diagnosed with MS in December 2007.

Junod says a year of excruciating back pain, eventually led to an MRI scan.

It turned up nothing, but still not convinced, his doctor sent him for an additional scan at University hospital.

He was seen by Power, who would eventually diagnose him as having MS.

"(It was) life altering. What now, why, who, how. A little bit of that and then it was now what. Let's move forward."

Eventually Junod would be back playing hockey and back at work, although he admits neither are at the capacity he'd like.

"I used to be quite physical. The frustrating part is not being able to do things that you used to do," he said, adding that he's gone from labour-intensive work to helping out in the office.

Power is optimistic that the treatment will be able to help patients like Junod, one of thousands in Alberta fighting the disease.

Patients are encouraged to ask their neurologist about the treatment.

A clinical trial is in the works, but no time frame has been set.

The project was funded without money from pharmaceutical companies. Instead, funding was split between the Canadian Institutes of Health Research, Alberta Health Innovates and the MS Society of Canada. Read more at www.torontosun.com

 

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Canadians Warned Not to Buy the Baby Car Seat Carrier Safety Belt

Health Canada is telling consumers not to buy a product called the “Baby Car Seat Carrier Safety Belt.”

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Health Canada is telling consumers not to buy a product called the “Baby Car Seat Carrier Safety Belt.”

It goes further and stresses that people should stop using it immediately if they have bought one.

The agency says they don’t believe the belts are sold in Canadian stores, but they can be bought online through DinoDirect.com.

The product doesn’t have the stamp of approval from Transport Canada, and hasn’t been certified to meet safety requirements.

The agency is also working with the Canada Border Services Agency to stop the product from coming into the country. Read more at cd989.com

 

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Self Proclaimed Cyborg, Shows How Far We Are Right Now

Cyborgs are they real? What the video and see just how close 2027.

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To celebrate the launch of critically acclaimed video game DEUS EX: HUMAN REVOLUTION, Square Enix has commissioned filmmaker Rob Spence aka Eyeborg (a self proclaimed cyborg who lost an eye replaced it with a wireless video camera) to investigate prosthetics, cybernetics and human augmentation. How far are we from the future presented to us in DEUS EX: HUMAN REVOLUTION?  DEUS EX: HUMAN REVOLUTION OUT NOW PC | PS3 | X360 www.deusex.com www.eyeborgproject.com

(Source: youtube.com) Read more at www.b3socialmarketing.com

 

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Why Haven’t You Started a Business Yet?

Facts and figures on U.S self employment, however in contrast on the Canadian side of the boarder is a little different since 45% of the economy is made up by the self employed. Canadians my be seen as quiet and reserved, but the numbers say they are tenacious and risk takers when it comes to business.

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Why Haven’t You Started a Business Yet?

The majority of Americans would rather work for themselves than for other people. A 2009 survey by the Gallup Organization of 1,010 randomly selected Americans over the age of 15 showed that 55 percent of Americans would prefer self-employment, versus 36 percent who would rather work for others.

The big draw of self-employment appears to be personal freedom. The majority (51 percent) of Americans who would prefer self-employment say that they would favor it because working for oneself offers “personal independence, interesting tasks and self-fulfillment.”

Making money is not a major reason why Americans favor self employment. While many Europeans reported that they would prefer self-employment because of the greater potential earnings it offers, only seven percent of Americans who preferred self-employment gave that as the reason.

Nor is the desire to pursue a particular business opportunity what explains why a majority of Americans favor self-employment. The Gallup survey revealed that only two percent of Americans who would prefer to work for themselves said that they preferred self-employment because it would offer them the chance to realize a business opportunity.

While Americans express a stronger desire to work for themselves than people in many other countries, their preference for self-employment appears to be weakening. The Gallup survey indicated that the share of Americans who would prefer self-employment fell from 69 percent in 2000 to 55 percent in 2009.

More Americans want to become self-employed than think it is feasible to do so. The Gallup survey revealed that only 41 percent of Americans – 14 percentage points fewer than the share that would prefer to be self-employed – believe it would be feasible to go into business for themselves in the next five years.

But the barriers that many observers claim deter people from going into business for themselves don’t seem to be the ones holding back those desireous of self-employment. Only two percent of those who felt that becoming self-employed in the next five years was infeasible cited administrative and regulatory barriers as the obstacle. Moreover, only 12 percent of those who said they were held back from being self-employed identified a lack of finances as the obstacle, only two percent cited an absence of ideas, only four percent pointed to a skill deficiency, and only four percent said the magnitude of the risk was to blame. Read more at smallbiztrends.com

 

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Fair Rental Housing

After being involved in the rental game for awhile, I have found way to much discrimination as of late. Since the rules of the Landlord Tenant Board are so scrutinized by Land Lords and Tenants alike far to often are these rules overshadowed. This is just as important when it comes to fair and equal opportunity for everyone. This is how we practice our Business at Track Property Management not based on a dollar figure but the equal rights of anyone we speak to. This article and more will be featured in our new Web Sites that launch within the next couple of weeks, if you like this article see our face book fan pagehttp://www.facebook.com/pages/Track-Property-Management and click the Like button,we will feature more soon thanks Paul S.

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Writing a fair rental housing ad

Landlords and tenants want to comply with housing-related laws, but they don’t always know all the rules. Both landlord and tenant groups want to increase awareness about human rights in housing and to end discrimination.

The Ontario Human Rights Commission created this guide to help landlords who are advertising their rental units and organizations that provide housing listings to prevent human rights violations and avoid complaints.

What Ontario’s Human Rights Code says

You cannot deny a tenant housing because of:

receipt of public assistance, like welfare or employment insurance

race, colour or ethnic origin

age, including 16- or 17-year-olds who are independent of their parents

family status

marital status, including people with common-law or same-sex partners

ancestry, including people of Aboriginal descent

religious beliefs or practices

sex, including pregnancy and gender identity

place of origin

sexual orientation

disability

citizenship, including refugee status.

People are also protected from discrimination for being a friend or relative of someone identified by one of the above grounds.

These rules do not apply where a tenant shares a bathroom or kitchen with the landlord or the landlord’s family.

Some ads openly discriminate

Some housing ads contain statements that openly discriminate:

“Adult building” or “Not suitable for children” “Must have working income” or “Must provide proof of employment” “No ODSP” “Seeking mature couple.”

These ads discriminate because they show the landlord’s preference of some people over others based on Human Rights Code grounds like marital or family status, age, disability and/or receipt of public assistance (including if a person’s income is from student loans, the Ontario Disability Support Program or Ontario Works, pension or retirement funds).

Some landlords, when listing “selling points” to attract tenants, make statements that may discriminate, even if they don’t mean to. This often happens when you are trying to appeal to people you think may like the rental unit. Some examples are:

Some ads discriminate by accident

Ideal for quiet couple Suitable for single professional Perfect for female student Suits mature individual or couple Great for working folks or students.

These statements suggest that the landlord prefers some people over others based on the Code grounds listed above. These ads discourage good tenants from applying, because they think they won’t be treated fairly.

Other common statements that might discriminate are: “Not soundproof” – may indicate bias against families with children “No pets” – Under Ontario’s Human Rights Code, persons with disabilities who use service animals (such as guide dogs) can not be denied access to any kind of housing based on a “no pets” rule. What you can do to get the good tenants you need The ideas and facts below can help you prepare ads that attract a full range of potential tenants. They can help you reach good tenants who might not have applied if they thought you would not consider them. Describe the unit, not the tenant Instead of naming the ”ideal” person or people for the unit, list the rent, size and other information about the unit itself, the building, and nearby services that may appeal to tenants. Example: Renting a smaller basement unit The wrong way: “Perfect apartment for a student” or “ideal for a single professional.” The problem: Others who may also wish to rent it, such as a couple, a single parent, a senior or a person on ODSP, may think the landlord will not accept their application, even if they are able to pay the rent. The right way: “Bright, cozy bachelor basement apartment, new kitchen cabinets, full bath, access to storage locker, shared laundry in friendly 5-unit building. $750 per month including hydro and heat. On 2 bus routes, close to university, park, shops, community centre.” Think about the many ways tenants can pay rent Residents don’t have to be working to have money to pay the rent. Research shows that people living on social assistance, pensions or retirement income are just as likely to pay their rent as people who are working. Tenants can provide you with many kinds of information to show they have income and are reliable. The Human Rights Code says that landlords can ask for: Rental history, credit references and/or credit checks – but do not view a lack of rental or credit history as meaning that a person cannot pay their rent. Young people, newcomers, women returning to the workforce after long periods of care-giving or the end of a marriage, and other people may have little or no rental or credit history, which is not the same as a bad credit rating. Other information, such as references or income, must be considered Income information – but you must look at this together with any available information on rental history, credit references and credit checks (such as through Equifax Canada). You can only use income information to confirm that the person has enough money to cover the rent. The only time you can base a decision to rent on income information alone is when the person makes no other information available A “guarantor” to sign the lease – but only if you have the same requirements

A “guarantor” to sign the lease – but only if you have the same requirements for all tenants. Don’t just ask some people, such as recent immigrants, young people or people on social assistance.

Don’t apply rent-to-income ratios

Housing costs are often high in relation to income. Unless you are providing subsidized housing, it is illegal to apply a rent-to-income ratio, such as a 30% cut-off rule. Read more at www.ohrc.on.ca

 

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Vacancy – A Building’s Cancer And How To Kill It

photo credit: That Canadian Grrl



As a property manager or owner you have to kill vacancy in your portfolio of property. It can absolutely not be tolerated at all. It’s like a cancer that eats away your cash flow until your buildings sicken and eventually die.

Advertising

Your advertising should be targeted to your market. Who wants to rent in your building? Who do you want to rent to? I’ll take 20 ads in 20 different spots before one big ad in one spot.

Suite Preparation Is Key

As a landlord you’re in the business of selling housing services. Your product should be ready for sale and presented in the most attractive way possible. Showing dirty, smelly, unprepared suites is a waste of your good advertising money.

Showing The Apartment

Once you have one apartment ready you can use it to rent others. I would much rather show the suite that the potential residents would rent but if the choice is showing the dirty unprepared space and showing a “model” suite, I’ll go for the “model” suite any time. I do not allow showings on unprepared suites.

Promotions, Discounts and Free Rent

You should definitely use promotions, discounts and free rent to attract all the potential tenants who are only concerned about price and who don’t have any money. I’ll leave these tenants for those who want them. I have eliminated all promotions, discounts and free rent. If vacancy is a cancer, promotions, discounts and free rent are like syphilis, aids and tuberculosis.



It’s a gift that keeps on giving you migraines as these residents stay on with their lack of money management skills, dysfunction and late payment. Don’t do it.

Providing Value

You don’t need gimmicks and tricks to get people to rent your apartments, you need to provide value. An emphasis on price is a big mistake. I don’t want the cheapest place around, I don’t want to attract the cheapest tenants – I want to attract the best tenants. I like to have the best value place around.

Value = Price/Quality

Limited Space

No matter how much space you have available now, you only have so many. It’s not time for a fire sale, get as much rent as you can, do as many improvements as you can and get the best tenants you can get.

What Comes Next?

So you’ve rented out all your suites. What to do? Raise the rent now!

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Select users may notice a change on Facebook.

Amplify’d from www.makeuseof.com

Facebook Begins Rolling Out Smart Lists To Provide A More Google+ Experience [News]

Select users may notice a change on Facebook, because they has begun rolling out a new feature called Smart Lists. Smart Lists are like Google+ in that it sorts your friends in a way that makes it easy to navigate, keep track of and share with them, but the key difference is that Facebook Smart Lists do all of this automatically, so you do not have to take the time to go back and reorganize your entire friends list.

The new feature will group friends into three categories: coworkers, classmates, and all people who live within 50 miles of you. Obviously, with it being narrowed in this way you don’t get the same level of customization as Google+, but you also don’t have to put any effort in to make this work.

Once Facebook groups your friends, you will be able to share and message only people from certain groups. I think this is especially cool with the geographic limiting. Now if you are having something go on that only is relevant to people who live near, you won’t clutter up the news feeds of people who live at the other end of the country.

Right now, only select users have the feature, but we expect it to roll out to more Facebook members as time goes on. Read more at www.makeuseof.com

 

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Google-Motorola Deal to Change Smartphone Landscape

Last month, Google made a somewhat surprising announcement when it said it was acquiring Motorola Mobility for $12.5 billion. The acquisition is Google’s largest to date, and it also weighs in as Larry Page’s boldest move since becoming CEO.

Amplify’d from videos.webpronews.com

Google-Motorola Deal to Change Smartphone Landscape

Last month, Google made a somewhat surprising announcement when it said it was acquiring Motorola Mobility for $12.5 billion. The acquisition is Google’s largest to date, and it also weighs in as Larry Page’s boldest move since becoming CEO.

The deal, obviously, raises some issues given that it would give Google a hardware business to run in addition to its Android platform. Although Google has said it would run each business separately, there have been some questions raised about how it would effectively do this. Bryan Gonzalez, the Director of Social and Digital Media Technology Labs at the Entertainment Technology Center at the University of Southern California, told us that it would be hard for Google not to encourage Motorola to develop the best mobile phones.

The merger would also give Google Motorola’s patents to help it fend off lawsuits from Apple and Microsoft. While the deal could be very beneficial to Google, the big question is if it will pass regulatory approval. Do you think it will, especially in light of all the scrutiny that the AT&T/T-Mobile deal has gotten? Read more at videos.webpronews.com

 

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5 Tips for Getting More Video Views

Video is increasingly becoming a preferred medium for online communication. Current research suggests that the emotional connection of video is the surest way to the hearts of customers. Apart from the ubiquitous phenomenon of YouTube, ChatRoulette connected all types (and we mean all types) of people; Google+ now allows users to hang out via webcam; and Netflix and Hulu are challenging cable by streaming television.

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Justin Nassiri is the founder and CEO of VideoGenie, a company that helps brands gather, moderate and track customer contributed video. Prior to founding VideoGenie, Justin served as an officer in the U.S. Navy, directing the operations and navigation of a nuclear-powered warship. He is a graduate of Stanford’s Graduate School of Business.

Video is increasingly becoming a preferred medium for online communication. Current research suggests that the emotional connection of video is the surest way to the hearts of customers. Apart from the ubiquitous phenomenon of YouTube, ChatRoulette connected all types (and we mean all types) of people; Google+ now allows users to hang out via webcam; and Netflix and Hulu are challenging cable by streaming television.

The problem is, with so much video content out there, how do you ensure that yours gets noticed? Here are five steps to ensure your audience presses “play.”

1. Location, Location, Location

The location of video content on your site is more important than you may think. Just as newspapers strategize selling prime advertising space close to the headlines, you also need to think about locating your video. Therefore, embed front and center. You can’t hide your video below the fold (or in this case, below the scroll) and expect stellar pageviews. Furthermore, don’t publish your video to a microsite and then expect viewers to migrate. Give your video prime real estate by placing it on your landing page, and then post to the video tab of your site’s Facebook fan page.

2. Tap Your Fan Base

Fans are the best resource for spreading news, and therefore, video content. You know the ones: the die-hard followers on Twitter and Facebook who are always the first to comment, respond and retweet. Make sure they feel special — send your video to them directly before it goes live on your site, and make sure to emphasize their exclusive VIP access. Encourage them to share it with their followers soon and often. Turn your fans into marketers. They’re more likely to generate unique views than a simple company tweet, for example. Finally, engaging your ardent followers will ensure that they stay your biggest advocates.

3. Share Smartly

There’s no way to get noticed without sharing content. The majority of the time, dumping your video onto the web and hoping that people stumble across it will not generate a viral movement. Be diligent about sharing your video. That means using all the obvious channels like Facebook and Twitter, but it also means sharing smartly.

For example, assume that followers likely subscribe to more than one site channel. If you plan to repost content from one channel to the other (and you should), tweak the text of your message. You don’t want to make your biggest fans feel like they’re being spammed.

4. Gamify

People love a good contest, or at least, they love being rewarded for something easy — like watching a video. Therefore, offer an incentive, or notify fans that when your video reaches a certain number of views, you’ll release a follow-up “secret” video, for instance.

You could consider offering something of value, such as a discount code, but often the promise of extra or exclusive content is enough to incentivize sharing.

5. Be Authentic

Some videos have a really high clickthrough rate, while others get barely any clicks at all. Some of the most mundane videos appeal to the widest swath of a community (remember Subway’s Jared?). However, it’s not a crapshoot: The golden rule is to make your video authentic, more than just the subject you’re filming. Commit to that authenticity from the beginning of the recording process to the final publishing phase.

At the end of the day, you can never perfectly predict which videos will resonate with your community, but a metrics-driven approach can help to simplify the guesswork. Read more at mashable.com

 

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RIM is planning to enable future BlackBerry devices to run Android Apps, a quick way to leverage the power of a much larger development base. BlackBerrys that run on RIM's new QNX software will be Android compatible.

Amplify’d from www.newzglobe.com

Turn into Android, says BlackBerry

Rolling Meadows-based RIM is rebuilding its range of devices around QNX and is looking to add features that appeal to customers who had grown weary of the aging BlackBerry portfolio and its narrower selection of apps. There are more than 250,000 apps available from Google's Android Market, or about six times as many as in RIM's App World, a factor in helping Android become the world's top Smartphone platform.

“Being able to run Android apps, that’s a big plus,” said Steven Li, a Raymond James Ltd. analyst in Toronto with an “outperform” rating on the stock. “If you get the tonnage of Android apps and the top 50 apps through BlackBerry’s App World that addresses many of the concerns people have about RIM’s ecosystem.”

The PlayBook was criticized on its debut in mid-April for its lack of a built-in e-mail system and a dearth of apps compared with Apple’s more popular iPad. Read more at www.newzglobe.com

 

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Google Always Changing

Google stops Beta services

Amplify’d from www.newzglobe.com

Google stops Beta services

Google said it is discontinuing the products as part of the closure announced last month of its experimental test bed Google Labs. Google is abolishing online news reader Fast Flip, social search service Aardvark, commenting tool Sidewiki and several other products.

“Over the next few months we’ll be shutting down a number of products and merging others into existing products as features,” Senior Vice President Alan Eustace said. Eustace said the closures will allow the Mountain View, California-based company to “devote more resources to high impact products, the ones that improve the lives of billions of people.”

Besides Fast Flip, Aardvark and Sidewiki, other products facing the scissors include Google Desktop, Google Web Security, Image Labeler, Notebook and Subscribed Links.

Sidewiki allows notes and comments to be posted alongside Web pages for others to read. Fast Flip allows users to browse through news stories from Google’s media partners at speeds significantly faster than the time it usually takes to load a Web page.

Aardvark co-founders Max Ventilla and Damon Horowitz said in a blog post entitled “Goodbye Aardvark” that the service will shut down at the end of this month. Aardvark uses the contacts in a person’s network to provide answers to questions via the Web at Vark.com, instant messaging, e-mail or Twitter. “Aardvark began as a small experiment in a new kind of social search and over a few years blossomed into a service that made millions of connections between people to answer each other’s questions,” Ventilla and Horowitz said. Read more at www.newzglobe.com

 

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Diamond Planet Discovered

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Scientists discover the diamond planet

Scientists have discovered a planet they believe is made of diamond. An international research team made the discovery with scientists from Australia, Germany, Italy, the United Kingdom, and the United States, including Michael Kramer from the Max Planck Institute for Radio Astronomy in Bonn, Germany, according to Astronomy Magazine.

Pulsars are tiny stars the periodically give off a burst of radio waves, which scientists don't fully understand. They are formed when the core of a massive star is compressed during a supernova, which collapses into a neutron star, which then gives off radiation during a fixed period. "The ultimate fate of the binary is determined by the mass and orbital period of the donor star at the time of mass transfer.

The rarity of millisecond pulsars with planet-mass companions’ means that producing such exotic planets is the exception rather than the rule, and requires special circumstances," said Benjamin Stappers from the University of Manchester, to Astronomy.

The researchers, led by Professor Matthew Bailes from Swinburne University of Technology in Melbourne, first detected an unusual star known as a pulsar using the Parkes radio telescope in central NSW. They later confirmed their discovery with other powerful telescopes in Britain and the United States. The research has been published in the international journal, Science.

The team said it was certain the material is crystalline and that a large part of the star is similar to a diamond. The bad news for anyone who wants to get their hands on the newly-discovered mass of diamond is that it's 4000 light years from Earth in the constellation of Serpens. Read more at www.newzglobe.com

 

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