Growing Your Business Basics of networking

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For any small business owner, networking is a major part of the job. Creating mutually beneficial relationships with likeminded business people can bring you support, new opportunities, friendship and referrals. In fact, word-of-mouth referrals are the most effective way for small businesses to find new business.

Now, just walking up to a stranger and talking about your small business isn't something every owner is comfortable with. Even at specific networking events some people just don't like engaging in these social situations. With a little practice though, networking can become a painless and enjoyable experience.

12 tips to become a successful networker

Establish some simple goals before you arrive. You're going to be nervous if you're not sure why you're there. If the goal is, 'make two new connections,' you should be able to achieve this easily.

While you should focus on networking activities every week, there's no point in overdoing it. Taking part in 10 a week is too much. Building strong relationships takes time -- no need to rush into things.

You don't have to network at strict industry events. Once you have made the connections, set meetings over lunch, on the golf course or during after-work drinks.

Get to know people who have an extended network already. This can save you time building up your own. Don't take all their contacts, but let them introduce to the people who can be the most help.

Keep in touch with former co-workers and ex-employees. People you've done business with have their own networks and these connections can yield unexpected opportunities.

If you're on your way to a network meeting, try to arrive a little early. No one likes entering a room of strangers staring at them. Plus, it's easier to start a conversation when the room isn't packed.

Know more than just facts or stories relating to your business and industry. Keeping up-to-date with news, current affairs and sharing other interests makes it easier to start a conversation and keep it going.

If public speaking doesn't faze you, consider volunteering to speak at a networking event. People will know who you are and approach you.

Remember to bring enough business cards. It doesn't look very professional if you can't produce one after someone hands you theirs. You can meet a lot of people at these events, so you want them to remember you.

In conversation ask open ended questions. Nothing stops a conversation like a one word answer. 'How did you get started in your line of work?' or 'What advice would you give to someone starting out in the field?' will give you a response that allows you to start a conversation.

Follow through on any promises you make. Send through any promised info via email or follow up a referral given.

The most important thing though, is to participate. Be prepared to share your thoughts, experiences and knowledge. People respond to this and it will lead to fruitful business relationships.

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